What does it take to make an ordinary company extraordinary? ReWiring Success: Socially Responsible Strategies that Work answers this question.
This big picture strategy book will note lessons from companies who made a shift to Social Responsibility mid stream; companies that started with an ordinary product or service and, over time, decided to drive their success through socially responsible strategies. Some companies did this in the face of a crisis. Others, because of a deep desire to continue what they were doing and make the world a better place. ReWiring Success explores what it takes to make this mid-course shift.
As we interview companies that chose socially responsible strategies to propel them to the next level we will post what we learn. This is a blog for those that have undergone this transformation, are contemplating doing so, and/or are simply interested in the journey.
We hope you join us,
Ellen Meyer Shorb
The most deeply motivated people – not to mention those who are most productive and satisfied – hitch their desires to a cause larger than themselves. Daniel H. Pink, Drive, 2009